bradley afroilan
Screen Shot 2018-12-20 at 10.07.44 AM.png

Nicest Skateboards - Logo Design

Erik+Rivera-25.jpg

Nicest Skateboards

 

Logo Design

The Impact
With this new logo, viewers can identify our company throughout a crowd of skateboards and also can identify us on social media and other mediums.

Services
Brand Strategy
Identity Design

The Mission
Nicest Skateboards has been around for 2 years, but did not have a logo during that time. Having a logo is essential for branding, identity, and the lifeline of the company. To have a logo that integrates what they are all about is crucial. I worked with the owner to make a logo that would tell people exactly what we were about at one glance.

The Outcome
I designed a logo using the first letter of Nicest, “N” and converted the arm of the “N” into a skateboard. At an instance, people can understand that this is a skateboard company.


The Process

Owner’s Sketch
The owner of Nicest had done a little bit of research into logos and took the liberty of drawing something simple for the logo. In essence, a slanted “N” with wheels on the right side of it. This was a good start because I had a similar idea, but decided to make 2 versions to show. One that was like the drawing and one that was more modern and eye catching.

First Iteration
Using rounded ovals and the Shape Builder tool, I made a custom N that was similar to what the owner drew. I made the right arm of the N curve so that it would look very much like the deck of a complete skateboard. I intentionally made the left arm smaller than the right in order to emphasize the skateboard.

Nicest+Logo.jpg
nicest logo 2.jpg



Mockup 2 - Clear Sans Medium
For the 2nd design, I decided to go with Clear Sans Medium as the font to modify because of its geometric and asymmetrical shape.

Screen Shot 2018-12-20 at 8.04.45 PM.png


After turning the “N” into a custom oblique, I took the angle of the right arm of the “N” and made a line in order to use the pathfinder tool to separate the arm. I did this in order to separate this piece and prepare to make it into the skateboard.


Since this sans serif did not have an italic, I decided to make it an oblique by shearing it 12 degrees clockwise.

Screen Shot 2018-12-20 at 7.06.20 PM.png
Screen Shot 2018-12-20 at 7.08.22 PM.png
 

Making the Skateboard
After separating the right arm from the body of the “N,” I moved the arm over a bit from the body and took a look at it. Even though this sans serif is symmetrical, once I took out the arm and moved it, it felt off balanced. As a result, I needed to trim a bit off of the body using the same angle line from the arm.

I adjusted the right piece of the “N” which would now be the deck of the skateboard to go a bit closer to the body so that it was condensed and still easy to read as an “N”

Finally added circles as wheels and we’re ready to ride.

Screen Shot 2018-12-20 at 7.18.08 PM.png
Screen Shot 2018-12-20 at 7.20.31 PM.png
Screen Shot 2018-12-20 at 9.16.15 PM.png